Costume National Fall Winter 2014 Campaign
Photography: Glen Luchford
Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer's contemporary floor.
A beauty department loaded with hot niche brands, on the contemporary floor of five of its locations. Aimed squarely at Millennials, Glowhaus is an open-sell concept featuring a vast array of 800 products, all priced at under $100, from some 30 brands sooner seen on social media than in a conventional department store. Some, like The Vamp Stamp an influencer-endorsed tool for creating intricate winged eyeliner looks, that was until now sold only direct-to-consumer.
Photographer: Steven Pan
Photographed by Jennifer Livingston
Shot by Dan Forbes @Jedroot
Shot by Alexei Hay @Atelier Management
Shot by Sante D'Orazio